15 Oct

From Paddock to Plate: The Journey of Fresh Produce

Have you ever thought about the journey your food goes on from the farm to the store? This process is only made possible through an efficient transport network.

In this blog, we’ll explore the journey of fresh produce in Brisbane, emphasising the crucial role refrigerated transport plays in logistics.

1. The Farm

The journey of fresh produce in Brisbane begins at the source: the paddock. These hardworking growers cultivate a wide array of fruits and vegetables, carefully considering the region’s climate and seasonal variations to provide a consistent supply of high-quality produce. The success of Brisbane’s food scene hinges on the dedication of these farmers and their commitment to delivering the freshest ingredients.

2. Harvesting and Packing

Once harvested, fresh produce embarks on a carefully orchestrated journey to maintain its freshness. The initial step involves meticulous sorting, cleaning, and packaging to safeguard it from damage during transportation. The packaging is designed not only to protect the produce but also to allow for proper airflow, preserving its quality and flavour.

3. Efficient Refrigerated Transport

Whether the produce comes from local farms or distant regions, a well-coordinated network of transportation options, including trucks, trains, and ships, ensures its timely arrival in Brisbane’s markets and restaurants.

Refrigerated trucks, temperature-controlled containers, and advanced monitoring systems are employed to prevent temperature fluctuations that could compromise the quality of the produce. Without proper temperature control, fresh produce could rapidly deteriorate, leading to food waste and financial losses for farmers and suppliers.

4. Quality Assurance Checks

Upon arrival in Brisbane, fresh produce undergoes rigorous quality checks to ensure it meets the city’s standards. This final step further guarantees that consumers receive the freshest, safest, and most delicious products available.

5. Distribution

The produce is then distributed to various outlets, from local markets and stores to cafes and restaurants. This is the final step of the journey, from the farm to your plate.

// More News In Logistics //


19 Trade St Lytton Between 6:30am and 12pm
PO BOX 475 Cannon Hill Q 4170


P: +61 7 3396 1911
F: +61 7 3396 7586
E: info@cannonlogistics.com.au


Simply complete our webform and
we will call you to confirm your booking.

Book Online

Sign up to our Newsletter for the latest news and special offers