16 Sep

Improving Supply Chain Visibility from Farm to Store

In a world where consumers increasingly prioritise sustainability, ethical sourcing, and food safety, supply chain visibility from farm to fork has become paramount. The journey of food products, from the fields of farmers to the plates of consumers, involves numerous stages and stakeholders. 

However, the lack of transparency in the supply chain has led to concerns about food safety, environmental impact, and ethical practices. To address these challenges, the implementation of advanced technologies and collaborative efforts is crucial for achieving a more transparent and sustainable supply chain.

In this blog, we will discuss five effective strategies to improve supply chain visibility from farm to store.

Use Tracking Technology

Leveraging the Internet of Things (IoT) technology allows for real-time tracking and monitoring of products throughout the supply chain. Sensors and tags attached to packaging can record data on temperature, humidity, location, and handling conditions. This data is collected and transmitted at each stage, enabling stakeholders to identify potential issues and ensure product quality and safety. Tracking also reduces the risk of spoilage, contamination, and theft, thus enhancing supply chain visibility.

Use Blockchain Technology

Blockchain technology helps you to keep a record of transactions and data exchange. By implementing blockchain in the supply chain, each participant can input data, creating an auditable trail of every step from farm to store. This shared ledger enhances transparency and trust among stakeholders, ensuring that information about product origin, certifications, and ethical practices is securely recorded and easily accessible. Blockchain can also help in detecting and addressing potential supply chain fraud.

Share Data with Stakeholders

Collaboration is key to improving supply chain visibility. Encouraging data sharing among farmers, suppliers, manufacturers, distributors, and retailers can streamline the flow of information. This shared data pool provides a comprehensive view of the supply chain, enabling stakeholders to make informed decisions and identify bottlenecks and inefficiencies. Secure data sharing platforms and partnerships can foster trust and facilitate seamless information exchange, contributing to a more transparent and efficient supply chain.

Streamline your Supply Chain Management 

Implementing integrated supply chain management systems can significantly enhance visibility and efficiency. These systems consolidate data from various sources, providing a holistic view of the supply chain in real-time. By integrating data on inventory, orders, production, and logistics, stakeholders can optimise processes, reduce lead times, and respond quickly to changes in demand or supply. This streamlining of information flow ensures greater visibility and enables swift action in case of disruptions or recalls.

Comply with Industry Standards

Adhering to industry standards and obtaining relevant certifications helps establish credibility and trust throughout the supply chain. Certifications such as Global Food Safety Initiative, Organic, Fair Trade, and others signify a commitment to quality, safety, and ethical practices. Compliance with these standards ensures that products meet stringent requirements and are sourced, processed, and distributed responsibly. Certifications also make it easier for consumers to make informed choices and for you to build a positive reputation for your business.

Summing Up

Improving supply chain visibility from farm to store is essential for building a sustainable and trustworthy food supply chain. Supply chain visibility not only benefits businesses by enhancing consumer trust and loyalty but also contributes to sustainable practices and improved efficiency. As the food industry continues to evolve, these strategies will play a pivotal role in driving positive change and meeting the demands of conscious consumers.

Looking for a reliable logistics company? 

At Cannon Logistics, we have 25 years of experience in specialised refrigerated transport and warehousing in Brisbane. 

Our modern fleet of prime movers and trailers are enhanced by the latest in temperature humidity control technology. Our expert drivers can deliver your products with confidence.

Talk to our friendly team about all your refrigerated transport needs today!

// More News In Logistics //


19 Trade St Lytton Between 6:30am and 12pm
PO BOX 475 Cannon Hill Q 4170


P: +61 7 3396 1911
F: +61 7 3396 7586
E: info@cannonlogistics.com.au


Simply complete our webform and
we will call you to confirm your booking.

Book Online

Sign up to our Newsletter for the latest news and special offers